Who we are

Common Good Collective is a nonprofit organization rooted in Richmond, Virginia with a simple but powerful mission: to be a good neighbor. We exist to reduce loneliness, strengthen local connection, and create space for shared belonging in the neighborhoods we call home.

We are not a charity that serves “others” from a distance—we are a community of neighbors seeking the common good together. Our work is relationship-first, justice-minded, and radically welcoming.

Aerial view of a city skyline at dusk with lit buildings, bridges over rivers, and streets illuminated by streetlights.

Why we exist

America is facing a loneliness epidemic. According to the U.S. Surgeon General, disconnection is now a public health crisis—affecting mental and physical health, trust in communities, and even life expectancy. Many people feel like they don’t belong anywhere.

We believe that needs like friendship, support, purpose, and community are just as essential as food and housing—and just as worthy of investment.

Nearly 1 in 2 adults in the U.S. report experiencing loneliness—and that was before the COVID-19 pandemic intensified it.
→ U.S. Surgeon General’s Advisory on the Healing Effects of Social Connection and Community, 2023

Young adults (18–25) report the highest rates of loneliness—nearly 2 in 3 say they often feel left out or isolated.
→ Cigna’s 2020 Loneliness Index

Chronic loneliness is as harmful to your health as smoking 15 cigarettes a day.
→ Holt-Lunstad, Brigham Young University meta-analysis

Loneliness increases the risk of:

  • Heart disease (29%)

  • Stroke (32%)

  • Dementia in older adults (50%)
    → CDC & National Academies of Sciences, 2020

City skyline with a mix of tall and short buildings under a cloudy sky.

We’re starting small, but thinking big. Our work includes:

  • Hosting community-centered events and small groups

  • Partnering with local professionals to offer free or low-barrier wellness and support services

  • Building intentional spaces where people can connect across divides—political, generational, economic, or spiritual

  • Listening deeply to the needs of our neighbors and co-creating solutions

We don’t believe in quick fixes. We believe in shared tables, honest conversations, and showing up again and again.

What we do

Our Vision

Meet our founder

Matt Franklin is the Founder and Executive Director of Common Good Collective. With experience in nonprofit leadership, higher education, and community-centered recreation, Matt is passionate about creating environments where people can be seen, known, and empowered to thrive. He also serves as the Director of Youth, Young Adults, and Recreation at Shady Grove UMC in Mechanicsville.

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!